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BIMBO BALANCE

Feeding

"For supersaturated categories superdifferentiated positions", that was the proposal of PBC for Bimbo Argentina.

Starting the millennium, in the midst of the “lights” war in Argentina, we built a new category within the bakery segment: the “healthy ones”. We create Bimbo BALANCE: A bread that is not "light" but has high quality and very healthy ingredients that complement a balanced diet.

To accompany and strengthen the position, we designed a completely new packaging for the industry that highlighted the ideal curved shapes. Total success in sales and more spaces for the brand in the gondola and in the minds of consumers.

As a complement to the line, and at the time of the emergence of cereal bars, we accompanied the proposal developing the visual identity and packaging for said Bimbo Argentina product.

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